The story goes that the cobbler’s family has no shoes. And I guess that is true with GigFolder. I’ve been trying to encourage people to improve their websites. I’ve been talking “SEO” (that’s “Search Engine Optimization” — basically getting found on Google better) with a few authors. Even on this blog, we’ve talked about backing up WordPress. And it occurred to me: I need to do those things too! So, I gave GigFolder a facelift.
Some of the features of GigFolder’s facelift:
- Clearer statement of values on the front page (this was the biggie)
- An area that shows recent posts from my blog so my clients can keep up-to-date
- An “Ask For Help” button on every page when you are using GigFolder
- Easier navigation with “breadcrumbs” — a common technique that helps users of GigFolder remember where they are.
By far, the hardest part was getting those pesky value statements worked out. Here are a few tips on creating good value statements:
- Don’t create too many. That waters-down the overall impact.
- Think about the value from your client’s perspective.
- Think about the different groups of client’s you want to target.
- Try to develop statements that have some punch to them.
- Your value statements should point out a measurable improvement for your client
I’ve spent days (maybe even weeks) developing and refining these statements. The problem is, I got so engrossed in what I think my value is, that I had a very hard time really seeing my value from my client’s perspective. It sometimes takes an outside force to help see things differently. Fortunately, marketing-guru Kathi Lipp (who also happens to be my wife) can play that role for me very nicely.
Here’s what I came up with for GigFolder:
- Save hours every week on paperwork
- Develop a platform publishers will love
- Instant web site calendar updates
- Sell your products online today
- Access all your information from any device, anywhere
They aren’t perfect. But they are clear and compelling (well… at least I hope they are). That reminds me: don’t wait for the perfect value statement. You’ll miss a lot of opportunity. Work hard on them. Get good feedback. Revise. But you need to get them out there. Otherwise, they don’t really do you any good.
Are you struggling with coming up with good value statements for your ministry? Post a few statements here by Friday and Kathi and I will be happy to provide some feedback.